Managing key accounts
As a member of mysalespunch you will have online access to resources that will help you to be better at selling. Content is focused on 5 key areas of professional selling:
In 'Animal Farm' George Orwell famously said that 'all animals are equal, but some are more equal than others.' In an 80 / 20 sense (80% of our business from 20% of our customers) it can be said that this applies to our customers. Customers yielding a disproportionately high amount of profit for your business (or who have the opportunity of yielding the same) demand special time and attention. Here we take you 'behind the scenes' and show you what this really amounts to. We provide the rationale to give you a wider perspective on the subject and, critically, a comprehensive suite of practical tools which you will need for your own key account planning.